BOTL: Scripture-inspired fragrance, sold on Shopify.
Result: 22 orders on Shopify in just over 4 months
BOTL (Blessings of The Lord) makes Australian-made, Scripture-inspired perfume and cologne, sold as meaningful gifts for women and men. We built a custom Shopify theme for the store, with collections, gift pages and the founder’s story.
Australia- Fragrance & gifts
The brief.
Gift buyers need to understand the idea behind each fragrance and buy it in a few taps. The store had to tell the BOTL story and still get people to checkout quickly.
[1] A clear first impression
Visitors needed to understand what BOTL does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Found on Google
Customers search before they call. Every page needed solid on-page SEO so BOTL shows up for the searches that matter.
[3] A shop that sells
Products needed to look their best, with a checkout simple enough that BOTL customers finish their order.
What we built.
We designed and built the BOTL website as a Shopify store with a custom theme, with SEO set up from launch. Here is what went into it.
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[1]
A custom Shopify theme
We built a custom Shopify theme for BOTL, so products, collections and checkout run on Shopify while the store looks like the brand.
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[2]
38 pages, one clear structure
Visitors find their way through Christmas Gifts, Collections, About Us, Our Mission, Meet the founder and Contact Us, with every page a click or two from the menu.
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[3]
SEO built in from launch
The site has business structured data, an XML sitemap and a meta description on the homepage, so Google understands what BOTL offers.
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[4]
Checkout with PayPal
Customers pay through Shopify checkout, with PayPal as an option for gift buyers who prefer it.
From the client’s own dashboard_
The results.
- orders from May 19 to September 27, 2026
- 22
- placed on the online store we built
- 19
At a glance.
- 38
- pages live on the site
- 8/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- Shopify
- PayPal
- Google Tag Manager
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