Brightway Group: one website for a group of companies.
Brightway Group brings several companies under one vision. We built the group website that introduces each company, shares events and updates, and gives partners and clients one clear place to get in touch.
The brief.
Each company in the group had its own audience. The group site needed to explain how they fit together and route visitors to the right one.
[1] A clear first impression
Visitors needed to understand what Brightway Group does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Easy to keep up to date
The Brightway Group team needed to change text, images and pages themselves, without waiting on a developer.
[3] More enquiries
Every page needed a clear next step, so visitors interested in Brightway Group get in touch instead of leaving.
What we built.
We designed and built the Brightway Group website on WordPress with Elementor. Here is what went into it.
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[1]
WordPress with Elementor
Built on WordPress with Elementor, set up so the Brightway Group team can edit text, images and pages themselves without calling a developer.
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[2]
11 pages, one clear structure
Visitors find their way through Home, About Us, CEO Message, Services, Companies and Contact Us, with every page a click or two from the menu.
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[3]
Enquiry forms
Contact and enquiry forms send leads straight to the Brightway Group inbox.
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[4]
Responsive on every screen
Layouts, menus and images adapt from a small phone to a wide desktop, tested on real devices.
At a glance.
- 11
- pages live on the site
- 5/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- WordPress
- Elementor
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