Flechtarbeiten: chair caning repairs with an online shop.
Die Flechterei repairs cane, rush and Danish cord seating on Thonet, Tecta and other design classics, with partners across Germany. We built a German-language website with a page for each repair and an online shop.
- 2025
Germany- Furniture restoration
The brief.
Owners of design classics search for the exact chair and repair. Each repair needed its own page, and the shop had to sit alongside the service.
[1] A clear first impression
Visitors needed to understand what Flechtarbeiten does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Found on Google
Customers search before they call. Every page needed solid on-page SEO so Flechtarbeiten shows up for the searches that matter.
[3] A shop that sells
Products needed to look their best, with a checkout simple enough that Flechtarbeiten customers finish their order.
What we built.
We designed and built the Flechtarbeiten website on WordPress with Elementor, with a WooCommerce shop, with SEO set up from launch. Here is what went into it.
-
[1]
WordPress with Elementor
Built on WordPress with Elementor, set up so the Flechtarbeiten team can edit text, images and pages themselves without calling a developer.
-
[2]
25 pages, one clear structure
Visitors find their way through telefonische Beratung, ONLINESHOP, Startseite, Geflechtreparatur, Tecta Geflecht Reparatur and Thonet Geflecht Reparatur, with every page a click or two from the menu.
-
[3]
Online shop
A WooCommerce store with PayPal checkout, managed from the same dashboard as the rest of the site.
-
[4]
SEO built in from launch
Yoast SEO manages titles and descriptions page by page. The site has business structured data, an XML sitemap and a meta description on the homepage, so Google understands what Flechtarbeiten offers.
At a glance.
- 25
- pages live on the site
- 7/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- WordPress
- Elementor
- WooCommerce
- Yoast SEO
-
WPForms
- Google Tag Manager
- Google Analytics
- PayPal
Book your 30-minute discovery session.
Tell us what you are working on. We will tell you what is possible, what it costs and how long it takes. No pitch, just a straight answer.