Vanguard Strength: a fitness coaching website.
Vanguard Strength and Fitness offers customised workouts, expert guidance and progress tracking. We built a clean website that explains the coaching approach and helps new members get started.
The brief.
New members want to know how coaching works before signing up. The site needed to explain the approach simply and make joining easy.
[1] A clear first impression
Visitors needed to understand what Vanguard Strength does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Easy to keep up to date
The Vanguard Strength team needed to change text, images and pages themselves, without waiting on a developer.
[3] Sign-ups from day one
The site needed to earn trust quickly and turn visitors into sign-ups.
What we built.
We designed and built the Vanguard Strength website on WordPress with Elementor. Here is what went into it.
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[1]
WordPress with Elementor
Built on WordPress with Elementor, set up so the Vanguard Strength team can edit text, images and pages themselves without calling a developer.
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[2]
Enquiry forms
Contact and enquiry forms send leads straight to the Vanguard Strength inbox.
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[3]
Responsive on every screen
Layouts, menus and images adapt from a small phone to a wide desktop, tested on real devices.
At a glance.
- 7
- pages live on the site
- 3/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- WordPress
- Elementor
- Hostinger
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