Zero-Trip Wedge: an industrial product, explained online.
The Zero-Trip Wedge is a directional drilling tool that cuts the time, cost and risk of sidetrack drilling. We built a product website with training, case studies, media and distribution pages, plus a downloadable e-brochure.
The brief.
Drilling engineers need proof before they trust a new tool. The site needed to explain the product, show it working in the field and connect buyers with distributors.
[1] A clear first impression
Visitors needed to understand what Zero-Trip Wedge does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Found on Google
Customers search before they call. Every page needed solid on-page SEO so Zero-Trip Wedge shows up for the searches that matter.
[3] More enquiries
Every page needed a clear next step, so visitors interested in Zero-Trip Wedge get in touch instead of leaving.
What we built.
We designed and built the Zero-Trip Wedge website on WordPress with Elementor, with SEO set up from launch. Here is what went into it.
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[1]
WordPress with Elementor
Built on WordPress with Elementor, set up so the Zero-Trip Wedge team can edit text, images and pages themselves without calling a developer.
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[2]
9 pages, one clear structure
Visitors find their way through Home, About, Product, Training, Case Studies and Media, with every page a click or two from the menu.
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[3]
SEO built in from launch
Yoast SEO manages titles and descriptions page by page. The site has business structured data, an XML sitemap and a meta description on the homepage, so Google understands what Zero-Trip Wedge offers.
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[4]
A blog with 7 articles
Regular articles answer the questions customers search for and give Google fresh content to index.
At a glance.
- 9
- pages live on the site
- 7/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- WordPress
- Elementor
- Yoast SEO
- Google Tag Manager
- Google Analytics
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