Arch Dermatology: skin cancer screening in St. Louis.
Arch Dermatology offers skin cancer screening and dermatology care from two locations in St. Louis. We built a website with service and location pages, patient resources and policies, set up to rank for local dermatology searches.
- 2025
United States- Dermatology clinic
The brief.
Patients search for a dermatologist near them and want to know what to expect. The clinic needed clear service pages, both locations and patient information in one place.
[1] A clear first impression
Visitors needed to understand what Arch Dermatology does, and who it is for, within seconds of landing, on a phone as much as on a desktop.
[2] Found on Google
Customers search before they call. Every page needed solid on-page SEO so Arch Dermatology shows up for the searches that matter.
[3] Bookings without the back-and-forth
Visitors needed to go from interested to booked in a few taps, without phone tag or email chains.
What we built.
We designed and built the Arch Dermatology website on WordPress with Elementor, with SEO set up from launch. Here is what went into it.
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[1]
WordPress with Elementor
Built on WordPress with Elementor, set up so the Arch Dermatology team can edit text, images and pages themselves without calling a developer.
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[2]
10 pages, one clear structure
Visitors find their way through Home, About, Services, Resources, Before Your Visit and Financial Policy, with every page a click or two from the menu.
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[3]
SEO built in from launch
Yoast SEO manages titles and descriptions page by page. The site has business structured data, an XML sitemap and a meta description on the homepage, so Google understands what Arch Dermatology offers.
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[4]
Analytics from day one
Google Analytics tracks visits and enquiries, so the team can see what is working.
At a glance.
- 10
- pages live on the site
- 7/8
- on-page SEO checks passed
- 100%
- responsive, phone to desktop
- Descriptive page title
- Meta description
- One H1 heading
- Canonical URL
- Social sharing tags
- Structured data
- XML sitemap
- Image alt text
Built with
- WordPress
- Elementor
- Yoast SEO
- Google Tag Manager
- Google Analytics
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